2026 - Your Year in Code
Product Designer
Scroll to begin
Chapter 01 - The numbers
Chapter 02 - Top tracks
Chapter 04 - The tour
AICTEC & WEJHA
AICTEC (Advance International Company for Communication & Information Technology) is a leading technology and security solutions provider, delivering integrated digital systems, cybersecurity services, and smart infrastructure solutions across multiple industries. The company focuses on building scalable, high-performance platforms by combining software, hardware, and innovative technologies helping organizations improve operational efficiency, enhance security, and accelerate digital transformation. () Partnered with the Product Management team to research, analyze, and validate new features before design execution. Designed complete user flows and prototypes for new features and presented them to stakeholders for approval. Created and implemented a full New identity for the mobile app and web platform. • Led the design and improvement of end-to-end user experiences across web and mobile products • Translated complex business requirements into intuitive, scalable product solutions aligned with user needs and business goals • Conducted UX research, usability testing, and behavioral analysis to identify friction points and optimize user journeys • Designed user flows, wireframes, and high-fidelity prototypes to support product development and stakeholder decision-making • Collaborated closely with product managers and engineers to ensure smooth design implementation and timely delivery • Contributed to building and maintaining design systems to ensure consistency and scalability across products • Leveraged AI tools (ChatGPT, Midjourney, Figma AI) to accelerate ideation and prototyping workflows • Improved product usability and performance through data-driven design decisions
Al Waseet Net
Al Waseet Net is a leading software product company operating in Kuwait and the UAE, specialized in developing digital platforms for classified and commercial advertisements. The company provides both mobile applications and web solutions, enabling individuals and businesses to easily buy, sell, and promote their services or products within a trusted ecosystem. AICTEC (Advance International Company for Communication & Information Technology) is a leading technology and security solutions provider, delivering integrated digital systems, cybersecurity services, and smart infrastructure solutions across multiple industries. The company focuses on building scalable, high-performance platforms by combining software, hardware, and innovative technologies helping organizations improve operational efficiency, enhance security, and accelerate digital transformation. () Partnered with the Product Management team to research, analyze, and validate new features before design execution. Designed complete user flows and prototypes for new features and presented them to stakeholders for approval. Created and implemented a full New identity for the mobile app and web platform. Partnered with the Product Management team to research, analyze, and validate new features before design execution. Designed complete user flows and prototypes for new features and presented them to stakeholders for approval. Created and implemented a full New identity for the mobile app and web platform. Enhanced the user experience across different app journeys by identifying usability issues and applying design improvements. Coordinated with the development team to ensure smooth design implementation and timely delivery. Conducted feature testing (UX validation & QA design checks) to identify issues, reporting them to developers for fixes. Collaborated with the Operations team to streamline workflows and ensure product usability aligns with business processes. Worked closely with the Marketing and Sales teams, supporting campaigns with design assets, user insights, and managing the product design process end-to-end. Successfully improved the app’s onboarding flow, resulting in smoother user acquisition. Delivered scalable design solutions that reduced developer handover time. Built a consistent product identity that enhanced brand recognition across both Kuwait and UAE markets.
Shinefy
Shinefy is a mobile application that allows users to easily book a car wash appointment, with fully equipped workers coming right to the customer’s location. The Problem: The old version of the app was too complicated: Long and confusing sign-up process. Unclear booking flow. Hard to buy or understand service packages. Adding car details was frustrating. Result: users were leaving before even trying the service The Solution: The Result: Simple sign-up with phone number + OTP. Redesigned booking flow to be clear and quick. Clean, attractive package screens that show real value. Easy, step-by-step car details form. Fresh UI with modern colors and a smooth experience. Now, users can book or buy a package in less than a minute. The experience is finally as simple as the idea itself.
Pharmacy Management System | Freelancer - Saudi Arabia
The Pharmacy Management System is a specialized business management solution designed to streamline pharmacy operations. It enhances inventory tracking, prescription processing, and sales management while improving overall patient service. Designed intuitive user interfaces to enhance usability and accessibility Developed wireframes, prototypes, and user flows to improve the user experience. Conducted user research and testing to optimize navigation and interaction. Created responsive and visually appealing designs for various devices. Used Figma, Adobe XD, and Sketch to craft high-quality UI components. Collaborated with developers to ensure accurate design implementation. Focused on usability, accessibility, and user-centered design principles.
HR system | Freelancer
Designed a Human Resources Management System (HR System) to streamline HR operations, improve workforce management, and enhance organizational efficiency. The system enables companies to manage employees, salaries, vacations, performance evaluations, and project assignments while optimizing HR workflows. User Research & Requirements: Conducted research with HR professionals to identify challenges in employee management, payroll, and tasks. Information Architecture (IA): Designed a structured content hierarchy for intuitive navigation and easy access to HR functionalities. User Personas & Journey Mapping: Created personas for HR managers, employees, and admins, optimizing workflows for payroll, attendance, and reporting. User Flows & Wireframing: Developed detailed user flows and wireframes for onboarding, document management, and benefits administration. Prototyping & UI Design: Built interactive prototypes in Figma, designed modern UIs, and ensured dark/light mode compatibility. Design System & Consistency: Developed a scalable design system with reusable UI components, typography, and color schemes for consistency.
System archive| Freelancer
Designed an archiving system for a Libyan company to efficiently manage and store important documents, with functionalities for adding, modifying, deleting, and advanced searching of files, even from past years. User Research & Analysis: Identified company needs for document storage, retrieval, and security. Information Architecture: Designed a structured file organization system for quick and easy access. User Flows & Wireframing: Developed intuitive workflows for uploading, editing, searching, and managing documents. Prototyping & UI Design: Created interactive prototypes and high-fidelity UI in Figma for seamless user experience. Usability Testing & Iteration: Conducted user testing, refining search functionalities and improving accessibility. Design System & Consistency: Developed a clean and professional interface with reusable design components.
Chapter 06 - The receipts
Al Shorouk Academy — Bachelor's in Management Information Systems
Chapter 07 - Off the record
MID UI/UX DESIGNER | PRODUCT DESIGNER
Product Designer with 4+ years of experience building scalable digital products across web and mobile.
With a background in Python/Django development, I bridge the gap between design and engineering—
creating data-driven, user-centered experiences that improve usability, reduce friction, and drive product
growth. I’ve contributed to SaaS platforms, marketplaces, and enterprise systems across the Middle East,
delivering solutions that align user needs with business goals.
That’s a wrap.
I’m Eid Fathy. Reach out, or share this story.
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